The polishes come in a pen applicator, which is, I suppose, intended to look less feminine for their target audience. Honestly, I found it just made things more difficult, especially on Cocaine. I eventually got the hang of application, though, and the nails came out a little better looking. My method was pumping the pen for polish, dabbing that on a piece of paper, and then using the brush to put that on the nail. More complicated, yes, but also more uniform.
Now, as for the colors, these were pretty darn cool! Deep Ocean has this shimmer that's unbelievable and Burnin' Rubber is SO matte. Gasoline has a slight holographic effect. It's not a lot, but it's there. Cocaine, though, wasn't salvageable. I love how dirty and off-white it is, but the formula was too chunky for the unforgiving finish.
The remover Alpha Nail sent me is called "Clean Slate" and comes in a twist-off cylinder that contains the pre-moistened pads. It smells a little odd and feels a little greasy. They weren't my cup of tea, but my little sister now uses them and swears by them, saying she can get all the polish off her fingers and toes with just one wipe. They're acetone free.
Overall, I'm never super crazy about products being branded for one specific gender but I see what Alpha Nail is trying to do here. The polishes deliver cool "toughness" without looking too feminine, though they just as easily work on any girl.
These products were sent to me for review. I still have given my honest opinion of them.